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網站如何通過傳遞價值獲得持久生命力

來源:徐州億網網絡科技有限公司 時間:2011-06-26 作者:

  在與朋友的聊天之中,我們都談到了自己對於網站的長遠期望:希望能夠讓自己的網站成為一個“百年老店”,而不是“曇花一現”的瞬間存在,這就涉及到如何讓網站獲得持久的生命力,持續得到用戶的認可和支持,這也是網站成為一棵能夠不斷為站長帶來收益的“搖錢樹”dejichu。zaizuodaozheyidian,jiehezhejiniandezuozhantihui,wojiaodebixuyaorangwangzhanxiangtadeshiyongzheyuanyuanbuduandichuandijiazhi,weiyonghudailaiqieshidebangzhu,tixianwangzhande“價值存在”,這樣才能實現我們所想要打造“百年老店”的目標。如何使網站不斷傳遞出價值?我覺得站長可以從以下幾個方麵發力:

  一、向用戶傳遞功能型的價值

  對dui於yu有you技ji術shu的de站zhan長chang而er言yan,打da造zao一yi個ge具ju有you實shi用yong功gong能neng的de網wang站zhan並bing非fei難nan事shi,而er這zhe些xie功gong能neng也ye恰qia恰qia是shi吸xi引yin用yong戶hu和he獲huo得de用yong戶hu使shi用yong與yu支zhi持chi的de核he心xin憑ping據ju。像xiang我wo們men所suo熟shu知zhi的deip138網站,最初就是憑借著早起步、能夠為網民提供簡單便捷的IP查詢工具,以及後續不斷增加的各種實用查詢工具而獲得了穩固的領先地位,成為流量非常巨大的成功站點;還有已經被奉為站長成功典範的hao123導航網,真是李興平熟知普通網民的實際需求,從而打造出的滿足網民需要,憑借實用功能成就了一代傳奇;lingwaihaiyouwomenzhanchangsuochangyongdezhanchanggongju,zhengshinenggoumanzuwomenzhaxunwangzhanxiangguandeshujuerzaizhanchangzhizhongzouhong,chengweizhanchangmeitianbiyongdegongju,yineryejiushouhuolewangzhandechenggong。suoyi,yizhaozhezhongsilu,fenxibingmiaozhunyonghudexuqiu,weiyonghuchuandigongnengxingdejiazhiwuyishiwangzhanfazhanzhongkezoudeyitiaochenggongzhilu。

  二、向用戶傳遞交流型的價值

  duiyufeijishuxingdezhanchangeryan,xiangyaozuozhanchenggongyetongyangbushinanti,zhekaoyandejiushizhanchangdewangzhanyunyingnengligaodi,yinweiduiyuhulianwangzhongshuliangzhongduodewangmineryan,doucunzaizhejiaoliudexuyao,xuyaoyizhongkeyitigonggeijuyouxiangtongxingquheaihaodewangminjinxingjiaoliudepingtai,zhezhongpingtaiwangwangyiluntandexingshicunzaizhe。weilemanzuwangmindejiaoliuxuyao,xuduoluntanyingyunersheng,erzhongleigengshiwuhuabamen、多duo種zhong多duo樣yang,從cong綜zong合he性xing的de論lun壇tan到dao地di方fang論lun壇tan,從cong主zhu題ti性xing論lun壇tan到dao小xiao範fan圍wei論lun壇tan,各ge種zhong不bu同tong的de論lun壇tan背bei後hou隱yin藏zang的de正zheng是shi人ren們men對dui於yu自zi由you交jiao流liu的de渴ke望wang和he需xu求qiu。瞄miao準zhun這zhe種zhong網wang民min需xu求qiu,打da造zao一yi個ge具ju有you明ming確que定ding位wei,合he乎hu用yong戶hu實shi際ji需xu要yao的de論lun壇tan,並bing做zuo出chu自zi我wo的de特te色se,吸xi引yin並bing留liu住zhu用yong戶hu,無wu疑yi是shi站zhan長chang獲huo得de成cheng功gong的de又you一yi條tiao發fa展zhan之zhi路lu。在zai這zhe個ge模mo式shi之zhi中zhong,如ru何he分fen析xi並bing切qie合he用yong戶hu的de需xu求qiu,是shi論lun壇tan實shi現xian交jiao流liu的de價jia值zhi獲huo得de成cheng功gong的de關guan鍵jian。

  三、向用戶傳遞內容資源型的價值

  互聯網的核心價值就存在於免費(free)與分享(share),zheyeshihulianwangcongdanshengyilainenggoukuaisukuozhan,huodezhongduorenmendexiaihezhichidemeilisuozai。duiyushiyonghulianwangderenmenlaishuo,tongguozhegewangluokeyikuaijieershiyongdizhaodaozijisuoxuyaodexinxiyuziyuan,shirangrenfeichangyouchengjiugan,yeshifeichangkaixinmanzudeyijianshi。duiyumiaozhunlezhequnyonghudezhanchanglaishuo,dazaochuyigenenggouxiangtedingdeyonghuquntigonghehutamenxuqiu,weiyonghutigongshishizaizaibangzhudewangzhan,shizhengqudaozhexieyonghu,batamenxiyinheliuxialai,chengweiwangzhanchangjiufazhanjishidehaobanfa。weileshiwangzhanyongbaohuoli,huodechixufazhanxiaqudeshengmingli,xuyaodejiushichixuxiangyonghuchuandizhefangmiandejiazhi,yonggaozhiliangbingqiefengfudeneirongziyuanliuzhuyonghu,shizhichengweiwangzhanchangjiufazhanxiaqudehexinyoushi,rangyonghuduiwangzhannanyi“割舍”,無形之中就實現了擁有眾多忠實用戶的目的,成為網站長久發展下去的動力來源。